phase one is the hype house blueprint. we launch with a tight-knit crew of creators. the core product is an incredibly simple, gasless, and shareable on-chain interaction. think of it as a collectible "vibe check" a user gives a creator. onboarding is just social login. we subsidize the initial user activity to spark network effects. virality comes from users seeing their friends' collections of vibes and wanting to start their own.

phase two is the alt-pop reinvention. now that we have scale, we build for depth. we develop a strong product aesthetic and voice. we roll out features for exclusivity and ownership. creators can use tokens to gate private chats, release limited edition digital objects, and share early access. the platform becomes a utility for building sustainable, independent careers. we are providing the infrastructure for a creator's dedicated audience to invest in them directly.